How to Set Up Your Instagram Bio for More Inquiries and Bookings
Your Instagram bio is prime real estate. It’s not just a tiny blurb under your name. It’s often the first impression a potential client gets of you. In just a few seconds, someone scanning your profile decides if they want to stick around and follow you.
If your goal is to get more inquiries and bookings from Instagram, your bio has to do more than say “travel advisor.” It needs to clearly show who you are, who you serve, and how to work with you.
How to tweak your bio
1. Use your name field wisely
Instagram’s search works like Google. Instead of only listing the name of your business, add keywords with your niche. This helps you appear in searches when people look the type of travel you’re an expert in.
✅ Sarah | Honeymoon Travel Expert
✅ Travel Luxe | Luxury Ocean and River Cruises
2. Answer the big three in your bio
A strong bio covers who you are, what you do, and why someone should stick around or inquire. The goal is for someone to read it and think, “That’s exactly what I need.”
❌ Honeymoon Planning
✅ Helping busy couples plan honeymoons that feel effortless.
❌ I create custom itineraries
✅ Trips that match your vibe, not copy-paste itineraries.
❌ I plan trips for families
✅ Making family vacations fun for the kids and relaxing for you.
❌ Travel advisor specializing in groups
✅ Seamless group getaways where everyone shows up and has a blast.
3. Make your link in bio intentional
Your link in bio shouldn’t just send people to your homepage. Point it directly where you want them to take action:
➡️ Plan Your Trip With Me → inquiry form
➡️ Book a Call → calendar link
➡️ Free Guide: 5 Honeymoon Mistakes to Avoid → email opt-in
4. Add contact info and location
Make it easy to reach you by adding your email and phone under Profile > Contact Options.
In the same place, you can also add your state and city. This is another bio field the algorithm uses to pull search results based on location. It’s also a great way to indicate to others in your area that you’re a local business.
5. Curate Your Highlights
As for Instagram Highlights, don’t just add things randomly, curate them instead.
Treat them like mini billboards to sell your services anytime. Here are some recommended highlights:
Start Here — Introduce yourself, who you are and serve and highlight the benefits of working with you by focusing on your client struggles and pain points.
Client Love — Share client testimonials, screenshots of happy texts and emails, etc.
Work With Me — Share the process of working with you and next steps.
Trip Ideas — Share 3-5 travel itineraries, resorts or destination ideas that work for your ideal clients.
⚡️ Rewrite Your Bio With This ChatGPT Prompt
“I’m a travel advisor specializing in [insert niche]. Write me an engaging Instagram bio that clearly calls out my ideal client, explains how I help them, and ends with a strong call to action to inquire or book. Keep it under 150 characters. Here are some one-liner examples to consider. Helping busy couples plan honeymoons that feel effortless. Making family vacations fun for the kids and relaxing for you. Seamless group getaways where everyone shows up and has a blast. Keep it short and punchy.”
Then tweak a word or two so it feels like you, and boom, your bio is ready to start pulling in inquiries!
