Quiz Results: It’s Time For A Marketing Glow-Up ✨
You’ve got passion, enthusiasm, and big travel dreams—but your messaging might currently attract more wanderers than serious clients ready to book. Don’t worry; every successful travel advisor has started right where you are today.
Why Your Content Isn’t Working (And How to Fix It):
If you’ve been posting about travel but not getting inquiries—or getting ghosted by the ones who do reach out—it’s not because you’re not trying hard enough. It’s because your content is missing some key ingredients. Here are 3 principles from our 5-Step Overhaul that will help you understand what’s going wrong:
You’re talking about the trip, not the transformation. Most beginner agents talk about destinations, not outcomes. Clients don’t just want a trip—they want stress relief, connection, or quality time. Show what your service actually solves.
You’re not showing proof. Saying "I book amazing honeymoons" isn’t enough. Use client stories, screenshots, testimonials, or behind-the-scenes moments to back up your value.
You’re not making it personal or clear enough. Vague bios and generic posts won’t cut it. You need to be specific about who you help and why someone should trust you. Your voice, process, and style should shine through your content.
Your Next Steps
1
Audit Your Content & Profile
Review your Instagram bio and top 6 posts — are you making it crystal clear who you help and how?
2
Understand Your Ideal Clients
Use the prompt below to brainstorm their challenges and desires so your content reflects what they need.
3
Brainstorm Your Key Benefits
Make a list of 5 benefits of working with you. Then match each benefit with a real-world example.
✏️ More Real-Life Examples:
❌ "Just booked another luxury trip!" → ✅ "My clients had a complicated schedule, specific needs, and limited time—and I made it all seamless."
❌ "I love this hotel!" → ✅ "I picked this property because it matched my client’s priorities: great location, flexible family options, and walkable access."
❌ "Travel tip: book early!" → ✅ "Here’s how I got my clients into the right property at the right time—without the overwhelm or last-minute stress."
⚡️ Take Action with this ChatGPT Prompt
Use this prompt with GPT to clarify your ideal clients' deeper needs and then start weaving it into your marketing and messaging:
"Create a table listing specific fears, frustrations, and desires for [couples planning luxury honeymoons in the Caribbean]. Provide detailed and nuanced examples."
Here’s the thing: Great marketing takes strategy, and you don’t have enough hours in the day to figure it all out on your own so how about a little lifesaver?👇
Create and schedule a month of social posts in 1 hour with Travel Agent Collective. Engaging, authority-focused posts that sell your value and attract quality clients ready to book.
ANNUAL PLAN
$57/month
$20 off your first month until April 30, 2025
Billed Monthly
Social Media Suite
Email Marketing Suite
AI Marketing Assistant
Social Media Scheduler
Social Post Analytics
Custom Marketing Calendar
Done-for-you Reels Library
Travel Stock photos and videos
Premium Canva Templates
On-Demand Courses
Custom Website & Social Media Audit
Access the last 6 months of captions, Reels, images, videos, and templates
PLUS
New captions, images, videos, Reels, and templates are added monthly.
BEST VALUE
ANNUAL PLAN
$50/month
Billed Anually
Social Media Suite
Email Marketing Suite
AI Marketing Assistant
Social Media Scheduler
Social Post Analytics
Custom Marketing Calendar
Done-for-you Reels Library
Travel Stock photos and videos
Premium Canva Templates
On-Demand Courses
Custom Website & Social Media Audit
Access the last 6 months of captions, Reels, images, videos, and templates
PLUS
New captions, images, videos, Reels, and templates are added monthly.