Travel Advisors: Here’s How To Subliminally Sell The Value Of Working With you
Let’s talk about subliminal selling, the kind that gets people thinking “I need someone like this in my corner” without you ever having to say “book with me.”
You want DMs from people who already trust you.
People who are excited to work with you.
People who aren’t asking if you charge a fee they’re asking when they can start.
Subliminal selling is all about planting the idea that you’re the obvious choice to plan trips with.
You don’t need a hard sell in every post. But every piece of content should be doing some heavy lifting.
That’s what subliminal selling does. It nudges your audience closer to inquiry with subtle, strategic cues that say: "I’ve got you. I’ve done this before. You’re safe here."
And it all starts with your hook.
Because if your content doesn’t grab someone in the first few seconds, they scroll right past, and miss your magic entirely.
So here are five hook formulas you can plug into your Reels, carousels, or TikToks that do the work for you. Each one positions you as an expert, builds trust fast, and shows off your value without ever needing to say “book now.”
5 subliminal sales hooks you can steal right now:
Most people don’t know this about [destination or travel type]…
🧠 Why it works:
It positions you as an insider. You instantly tap into curiosity ("What don’t I know?") while showing you understand details the average traveler wouldn’t think about.
🎥 Example:
“Most people don’t know this about island-hopping in Greece”
Use this to explain something travelers commonly overlook, like ferry timing or airport logistics. Suddenly, you’re the expert they didn’t know they needed.
Here’s what I’d never do as a travel advisor…
🧠 Why it works:
It builds trust by showing that you have clear standards. You’re not just selling travel, you’re guiding people away from mistakes they didn’t even know they were about to make.
🎥 Example:
“Here’s what I’d never do when booking a cruise”
Maybe it’s flying in the same day, booking the wrong cabin, or skipping travel insurance. Whatever it is, it proves you’ve got your clients’ backs.
If you’re planning a [honeymoon, girls’ trip, cruise], watch this first.
🧠 Why it works:
You’re calling out your ideal client directly. That personal touch plus the urgency of “watch this first” makes it feel like a must-see message just for them.
🎥 Example:
“If you’re planning a honeymoon in Italy, watch this first”
Give them one key tip and let them see how valuable your insight is before they’ve even inquired.
I’ve planned [X number] of [trips or destinations]. Here’s what I recommend…
🧠 Why it works:
Numbers build credibility. It proves you’ve done this before and makes your recommendation feel like the smart, safe, experienced choice.
🎥 Example:
“I’ve planned over 40 Mexico getaways. Here’s what I recommend for couples”
Instant trust. Even if they weren’t thinking about hiring a travel advisor before, now they’re wondering why they wouldn’t.
This one thing always surprises my clients…
🧠 Why it works:
This opens curiosity and hints at the unexpected. It subtly positions you as someone who brings clarity and expertise, because you’ve already helped clients navigate things they didn’t see coming.
🎥 Example:
“This one thing always surprises my clients about planning a trip to Japan”
You’re setting the tone that you have insight they haven’t even thought to look for.
Pick one of these hooks and use it this week.
Whether you turn it into a Reel, a carousel, or a Story, focus on being useful, specific, and confident in your delivery.
Because the more you speak like the expert you are, the easier it is for someone to recognize that you’re exactly who they’ve been looking for.
That’s the power of subliminal selling.
