The Missing Link in Your Content That’s Hurting Your Credibility As A Travel Advisor
You’re showing up, you’re sharing tips, you’re being helpful. But the only one engaging is your mom, and that one supportive industry friend.
Here’s the real problem: Your content’s missing you.
Not your headshot but your brain.
We’re in a new era of marketing and people don’t just want regurgitated facts from Google or Pinterest, they want your stories, your hot takes, your hard-earned know-how.
Boring educational content and “fun facts” about Caribbean islands is out, personalized educational content is in.
You’re Not a Search Engine, You’re a Strategic Weapon
Your audience can Google “best resorts in Punta Cana” and get 20 million results. But they can’t Google:
Which ones you send your most high-maintenance clients to and why.
Which suite you wouldn’t book again after seeing it in person.
Which property has the best beach because you or your clients have actually been.
What they want is you. What you keep giving them is… a travel blog from 2013.
Let’s fix that.
Google vs. You — Content Swaps That Build Credibility
Google says: What to pack for a safari
You say: My client brought 2 pairs of heels to safari and didn’t wear a single one. Here’s my list of tried-and-true things to bring that you’ll actually use.
Google says: When’s the best time to visit Europe?
You say: Paris in July sounds dreamy until you're sweating through the Metro with 6,000 other tourists. Here’s when I recommend going (and what to skip) if you’re looking for a more easy-going trip.
Google says: Top 10 honeymoon destinations.
You say: Everyone asks for Bora Bora until they realize it takes three flights and 20 hours to get there. I booked something for my clients that’s just as stunning but a whole lot easier to reach so no honeymoon time is wasted.
Google says: Things to consider when choosing a resort.
You say: This resort looks perfect on the website. What the photos don’t show? The busy beach club that allows day passes that won’t work for you if you’re looking for peace and quiet.
Google says: best excursions in Cabo
You say: Every list recommends the sunset cruise with unlimited drinks in Cabo. But here’s what they miss: the part where you book the whole boat and make it a private sailing instead. No crowds, no bad margaritas.
Think About This: What Do Your Clients Actually Need to Know Before They Book?
Not the fluff. Not the “5 quick tips.” The real stuff.
What do they usually get wrong?
What do they stress about that you already have a fix for?
What’s the #1 mistake you catch and fix before it becomes a $2K regret?
Those are the stories that sell your value without being salesy.
They make people think: “Wait… that’s exactly what I was worried about. I need this person.”
Your Content Should Sound Like a DM, Not a Guidebook
People follow you because they want the real talk, the this-happened-to-my-client moments, the don’t-make-this-mistake warnings.
They want:
The sarcasm.
The receipts.
The tiny-but-life-saving travel tips you’ve picked up from experience.
What they don’t want?
Another copy-paste caption about “how travel creates memories.” Snooze.
TL;DR: Your Content Needs Less “Here’s a Tip” and More “Here’s What Actually Happened”
No more hiding behind helpful-but-hollow content. You know too much. You’ve booked too many trips for that. You’ve pulled off travel miracles that Google can’t.
So talk like it. Write like it. Market like it.
Your next client is out there right now, wondering who they can actually trust. Make it obvious that it’s you.
