The 3-Step Social Sales Funnel Every Travel Advisor Needs
Let’s be honest. Posting on Instagram without a plan feels a lot like packing for a trip you haven’t booked yet.
You’ve got random ideas, a few half-written captions, and a pretty photo of a beach you think people will like... but no real clue where it’s all going. And somehow, you're still wondering why it's not getting you more inquiries.
This isn’t about selling harder. It’s about knowing what each post is supposed to do.
Because when your content has a job to do, whether it’s grabbing attention, building trust, or inviting someone to book, it actually starts working for you.
That’s where this 3-phase strategy comes in.
Phase 1: Awareness
📍Goal: Get discovered and spark interest
This is your “Hey, I exist” moment. Your content is showing up in new feeds, reaching new eyeballs, and introducing you to people who may not know they need you yet.
The goal here isn’t to educate or convert. It’s to stop the scroll and get someone to care.
Try content like:
A Reel that highlights a destination or travel moment with trending audio and a hook that shares what most people miss about the place
A carousel titled “What’s trending in travel this season” that includes your own take, not just surface-level trends
A Story with a poll like “Which would you pick for your next trip: a sunrise hot air balloon in Turkey or a luxury safari in Kenya?”
You want to show up like a confident guide, not just another beautiful account. Let your voice and point of view shine here.
Phase 2: Nurture
📍Goal: Build connection and show your value
They’ve followed. They’ve watched. Now it’s time to move past being liked and become trusted. This is where your audience starts to understand how you think and why your way of planning travel is worth paying for.
This is the moment to lean into storytelling, personal perspective, and client transformation.
Try content like:
A “client win of the week” post that shows what they originally asked for and what they ended up booking after your help
A video telling a story that starts mid-moment like “This trip was supposed to be the dream. It wasn’t.
A myth-busting carousel like “Do travel advisors actually cost more?” with your honest take on what people misunderstand
Let them hear your hot takes, learn from your process, and see what it looks like when someone trusts you with their trip. The more personal and specific, the better.
Phase 3: Convert
📍Goal: Make it easy to take action
Your audience is watching. Some of them are ready to book but unsure what to do next. This is where clear calls to action and low-friction ways to inquire matter most.
The job of this content is to remove hesitation and show how simple it is to start working with you.
Try content like:
A pinned post titled “3 steps to work with me” that breaks down your process without fluff
A Story CTA like “Fall Europe trips are already filling up. Want in? Message me and I’ll send you the details”
A Reel with a caption like “Here’s what I always ask before booking a resort for a couple traveling with kids”
When your content makes the next step obvious, your audience doesn’t have to guess. They just have to decide.
Here’s What Most Travel Advisors Get Wrong
They post randomly, hoping something sticks. Or they only post to sell, wondering why no one is biting.
When you guide people through awareness, connection, and conversion with purpose, your content becomes more than just a highlight reel. It becomes a client journey.
Next time you sit down to plan content, ask yourself:
Is this helping someone find me?
Is this helping someone trust me?
Is this helping someone take the next step?
If it’s doing one of those things, you’re on the right track.
