20 Face-to-Camera Hooks For Travel Advisors
It’s 2025, and unfortunately, yes, you are the main character of your marketing. And that means showing your face on video. Because the advisors who get the DMs aren’t the ones with the prettiest posts, they’re the ones people feel like they already know Video content is your fast track to more authority, building that know-like factor, and getting people to inquire.
If You’ve Been Holding Back...
If you’ve avoided showing your face on camera because you’re afraid of how you’ll come across, I get it.
You’ve probably told yourself things like:
“I’m not a content creator.”
“I don’t want to sound salesy.”
“I’ll do it when I feel more confident.”
But confidence doesn't come first. Action builds confidence. And face-to-camera video builds connection faster than anything else you could post.
20 Face-to-Camera Hooks You Can Use Today
No but have we actually talked about what happens when your resort looks nothing like the photos?
Okay but you won’t believe what this client almost booked before calling me.
Wait. Before you book that [type of trip], here’s what no one’s telling you.
This started with an inquiry and ended with a full-blown family feud.
Tell me why I knew this trip was going to go sideways the second I saw the client’s list of potential resorts/hotels.
I’m still thinking about what this hotel rep said to me last week.
So here’s the part about travel planning no one puts on Instagram.
Not me having to completely scrap this client’s whole honeymoon plan because I knew the destination wouldn’t work for them.
Their “quick getaway” almost turned into 15 hours of travel time. Not on my watch. And this is why you have to be so careful when booking trips to [destination] because [insert why].
I wasn’t going to say anything but actually no. I am going to say it.
Let me walk you through the booking that made me rethink how I qualify clients.
Here’s what I wish more people asked me before booking a resort.
They were 3 hours into the trip when the texts started rolling in.
This one trip still keeps me up at night and here’s why.
No one talks about what happens when the room you booked isn’t the room you get.
Let me tell you about the time I almost lost a client to Expedia.
This is the exact moment I knew they were going to become a repeat client.
The thing about online reviews? They don’t tell you what really matters for your kind of trip. Let me show you what I mean.
Travel conversations always start with “We’re open to anything.” Here’s how I help clients narrow it down and get clarity.
They thought they wanted [insert type of trip]. Turns out, they were really looking for was [insert type of trip]. Let me show you what we booked.
You Don’t Need to Be Perfect You Just Need to Be Present
The best-performing videos aren’t perfect.
They’re honest.
They’re a little messy.
They sound like a conversation, not a pitch.
And they work.
If showing your face feels a big leap, that’s not a sign to avoid it. It’s a sign that this is the next step for your growth.
Show up once. Then again. Then again. And you’ll be surprised how quickly your confidence catches up.
