From "I’m Just Looking" to "Let’s Book It"

A Real-Talk Breakdown of the Funnels That Fill Your Calendar

Let’s skip the marketing theory and get straight to it:
If you want more bookings this summer, your content needs to meet people where they’re at—mentally, emotionally, and literally (scrolling TikTok at midnight while Googling “best Italy itinerary”).

They’re not all ready to book right now.
Some don’t even know advisors are a thing.
Some are deep in a Pinterest board called “Dream Trip Someday.”

That’s your funnel.
It’s not a sales pipeline. It’s a permission slip to show up in a way that gently (but intentionally) moves people from “hmm” to “heck yes.”

Let’s break it down by stage—with exact content ideas, captions, and post types for each one.

Stage 1: Awareness

"I didn’t even know travel advisors still existed."

At this point, people are travel-curious, not travel-committed. Your job here is to get on their radar in a non-salesy way and make them stop scrolling long enough to say: “Wait… this is a thing?!”

What to Post:

• "Bet You Didn’t Know…" Reels
  “Bet you didn’t know booking a honeymoon with a travel advisor can actually save you $$.”
  Show your face. Use the native audio. Add a bold text overlay.
  CTA: “DM me ‘honeymoon’ if you want the behind-the-scenes scoop.”

• 3-Frame Carousels That Pop
  Frame 1: “What does a travel advisor even do?”
  Frame 2: “Short answer: Save you time, money, and stress.”
  Frame 3: “Long answer: [bullet list of actual tasks]”

• "Before You Book That Flight..." Checklist Post
  “Here’s what I’d double check first 👇”
  • Passport expiry
  • Entry requirements
  • Your connection time in Frankfurt (yikes)
  End with: “If this makes your head hurt, I’m one message away.”

Easy Caption Formula:

“Thinking about booking a trip but not sure where to start? This is for you.👇
Spoiler: You don’t have to figure it out alone. I do this every day—DM me ‘start’ and I’ll send you 3 trip ideas that match your vibe.”

Stage 2: Consideration

“This looks amazing. Should I use a travel advisor?”

This is where people are actively shopping. They’re price comparing, pinning resorts, and asking in group chats, “Does anyone have a good travel agent?”

Here, you want to build trust and show the value of working with you.

What to Post:

• “Here’s What I Booked” Brag Reels (With Value)
  “What I booked for a family of 4 headed to Hawaii this July ⬇️”
  Bullet out the wins:
  • Oceanfront upgrade
  • Private airport transfers
  • $300 resort credit
  • They didn’t lift a finger

• DM-Start Polls in Stories
  Poll: “Would you ever use a travel advisor?” Yes / Not sure yet
  → Drop a quick reply to anyone who says “Not sure yet” with:
  “Happy to share how it works—zero pressure, pinky promise. Want a quick breakdown?”

• Client Feedback Graphics (Keep it Chill)
  Use actual screenshots or paraphrased messages:
  “‘This was the easiest trip I’ve ever taken.’ – Ashley (traveled to Italy with 2 kids and no stress)”

• Reels That Answer Real Objections
  “Isn’t using a travel advisor more expensive?”
  → Green screen yourself with a “Google Flights” search behind you. Then walk them through how you actually save them money (or time, or stress).

Easy Caption Formula:

“If your idea of planning a vacation looks like 42 open tabs and zero decisions made… let me help. Here’s what I booked for a client last week 👇
[insert bullet points]
Want this kind of support for your next trip? My summer calendar is filling—DM me your dates and I’ll get you options.”

Stage 3: Decision (Booking Mode)

“I want to go. I just need someone to take this off my plate.”

This is where it’s easy to lose people—if you’re not crystal clear about how to book you, what happens next, and why now is the time to do it.

Your job: Make booking feel like a no-brainer.

What to Post:

• “What Happens When You Inquire” Reel
  Walk through your process in 30 sec or less. Use text overlay:

  1. Quick intake form

  2. I send trip ideas

  3. You pick what you love

  4. I book it. Done.

• Client Wins With Real Numbers
  “Booked a 5-night Maldives honeymoon under $7K with upgrades and perks. Here’s how.”

• Limited-Time Booking Notices
  “Last 2 spots for fall Europe trips. Want in?”
  Or: “The good Greece villas are booking 12+ months out—DM me if you want dibs on 2026.”

• “Let’s Book It” CTA Templates

  • DM me “BOOK” for a free consult

  • Link in bio to get on my summer schedule

  • “Tap the 🔗 and let’s get something on the calendar before the good stuff’s gone”

Easy Caption Formula:

“Trying to pull off a bucket list trip in August? It’s not too late (but it will be soon). DM me your dates and I’ll send you 2–3 incredible options to choose from. No stress. No spreadsheets. Just vacation.”

TL;DR: Want Bookings? Funnel It.

If your feed is only dreamy beaches or inspo quotes, you’re missing chances to connect and convert. Here’s your challenge this week:

1. Open your IG grid. Identify which funnel stage each post hits. Fill any gaps.

2. Pick ONE idea from each stage above and get it posted.

3. Watch more bookings roll in this summer.

Let’s go fill that calendar.